Not content with being the world’s moral guardian and stopping poverty, disease and climate change, advertising can also solve first-world problems. Imagine the pain of boat owners who, when they reach the top of the boat ramp, can’t reverse down. They’ve spent half a million on a boat and end up with their egos around their ankles. Poor things. Step forward NRMA Insurance.

We also created this handy ramp rating system on Google maps.

Click on the image below and it actually takes you to Google maps. I know right?